Q&As
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Agencies
LETTERS TO THE EDITOR
IT’S ALL ABOUT MONEY Kudos to Ken Magill for illuminating the Unspam Inc./state do-not-e-mail-registry connection (Don’t Get Him Started, April). With
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Agencies
Call Center Math
It’s so easy to track success at a customer service call center. All you have to measure are the number of calls, how quickly they’re handled, and whether
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Agencies
The Dark Side of Ingenuity
SOME MARKETERS’ SENSE OF SALESMANSHIP SAILS OVER THE TOP, INTO A DARK AND IMPENETRABLE NEVER-NEVER LAND THEY PLOW WITH INGENIOUS, ON-THE-EDGE-OF REALITY
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Agencies
Next Year’s Hit
IT’S NOT ALL BAD NEWS. Yes, mailers will be hit with a postage increase next year. But they may be able to save money by drop shipping and commingling.
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Agencies
Sizing Up Click Fraud
NO ONE’S CLAIMING CLICK FRAUD NEVER HAPPENS, BUT THE LARGE SEARCH ENGINES say bogus ad clicks are a small, manageable problem, caught either before advertisers
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Agencies
The Money’s on the Web
THE NOTORIOUS CRIMINAL Willie Sutton once was asked why he robbed banks. Because that’s where the money is, he replied. Welcome to the 21st century, Willie.
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Agencies
The Blind Leading the Blind
OK, I’LL ADMIT IT: I’M A postal nut. The first thing I do every day to tap into the latest buzz is search the Web for postal news from around the world
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Agencies
Best E-mail List Source? It’s DM
Want to build your e-mail list? Forget appends. Most companies are turning to old-fashioned offline media. That’s one finding of a recent poll by Silverpop.
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Agencies
Metrics Deficiency
DIRECT MARKETERS WANT TO do the right thing when it comes to metrics. But their desire far outpaces their ability, judging from a new survey by the CMO