Q&As

When travelers at Dallas Fort Worth International Airport (DFW) park at the airport over the summer, they’ll not only be issued a parking stub, but incentive coupons for cool offers at the airport’s concessionaires, including McDonald’s and TGI Friday’s.

Chrysler Group announced last week that it may revive its employee-pricing promotion, a program that drove thousands of consumers to dealerships last summer.

Cott Corp. is out with a new line of fruit and water beverages for kids—touting less sugar and added vitamins—all tied to some of Disney’s most popular films.

Sallie Mae will reach college-bound kids earlier and serve them longer when it completes its purchase of UPromise later this summer.

Four Points by Sheraton is dishing up pie in an effort to make its 130 hotels homier this summer.

DOUBLETREE HOTELS: is offering consumers a sweet treat tied to…ALL STAR INCENTIVE MARKETING: Sturbridge, MA, has revamped its Internet-based incentives management service that…

Many firms have metrics that they show to the outside world. Then there are the ones they use internally to monitor their progress. These are called Key Performance Indicators (KPIs).

Mass marketing may be growing in some quarters, but not among the executives surveyed by Epsilon. A poll of 175 marketers in the U.S. showed that 79% are cutting their mass budgets in favor of trackable media.

Quantum Loyalty Systems is out with a new consumer loyalty program that lets movie fans print tickets to their favorite flicks from the comforts of home.