Q&As

McDonald’s is rolling out a mega promotion behind Disney’s much anticipated release Pirates of the Caribbean: Dead Man’s Chest, dangling chances to win Volvo vehicles, iPods and Sony PlayStation Portable systems. The promotion ends McDonald’s 10-year, exclusive deal with Disney under which the QSR promoted numerous Disney films with enormous success.

The Entertainment Software Association has filed its ninth lawsuit as part of its fight against legislation regulating violent video game sales to minors, this time against the state of Oklahoma.

Ocean Spray is sweetening up the Women’s National Basketball Association (WNBA) through a partnership that takes its Craisins sweetened dried cranberries brand courtside at WNBA games and tours, and via a supermarket sweeps tied to the sport.

Nearly 80% of advertisers say traditional television advertising has become less effective. Or: Half of all U.S. adult Internet users say TV captures their interest most effectively.
The answer? Both.

What are the latest metrics that will help marketers build the next generation of models, and why do general advertisers seem more willing to embrace them than direct marketers? A group of CRM experts gathered to debate that subject and others.

National Basketball Association superstar LeBron James is serving up points at the center of Powerade’s new loyalty program called Powerade Athletic Club.

One consumer will dig their way to a new Jeep in a regional promotion that sends participants on a treasure hunt to scour the sands of a San Diego, CA, beach to find the keys to the vehicle.

When travelers at Dallas Fort Worth International Airport (DFW) park at the airport over the summer, they’ll not only be issued a parking stub, but incentive coupons for cool offers at the airport’s concessionaires, including McDonald’s and TGI Friday’s.

Chrysler Group announced last week that it may revive its employee-pricing promotion, a program that drove thousands of consumers to dealerships last summer.

Cott Corp. is out with a new line of fruit and water beverages for kids—touting less sugar and added vitamins—all tied to some of Disney’s most popular films.