Q&As

The state of Pennsylvania is investing $1 million to help small business owners enhance energy efficiency and promote pollution prevention at their companies. Since July 2004, the Small Business Advantage Grant Program has awarded more than $2 million to 400 recipients across the state.

The subject line woke us right up. It said: “You’re Fired!” But it wasn’t, as we suspected, from our boss. A closer look revealed at the line revealed that it was for an e-mail newsletter–the May issue of Les Gore’s Recruiting Report.

If your company has put it in an e-mail, chances are Bill McCloskey’s company knows about it.??

A two-month SMA-based advertising campaign in Italy resulted in a 9% increase in sales for Dunkin’ Donuts stores in Rome.

For many marketers, the fastest way to build a house list of opt-in e-mail names and addresses—an absolute necessity for online marketing—is with the offer of a free subscription to an online newsletter or e-zine.

Coca-Cola has hit a few bumps in the road following the February launch of its first consumer loyalty program.

Sara Lee has named Arc Worldwide, Chicago, its agency of record for Sara Lee Food & Beverage promotions and co-marketing, after a four-month review. Arc will handle all brands, with work focused on Ball Park, Hillshire Farm, Jimmy Dean and Senseo brands as well as flagship Sara Lee.

Nickelodeon is pounding the pavement this summer with a five-city interactive tour to promote its Nicktoons Network Animation Festival.

To boost ratings for its broadcast of the Tour de France cycling competition, the Outdoor Life Network (OLN) has launched a sweepstakes that dangles a trip to France and racing bikes as prizes.

State Farm is activating its sponsorship of this summer’s American Idols Live! Tour with on-site displays and a two-part text-messaging promotion that brings fans closer to their favorite performers.