Q&As

House Republicans have backed off from a bill prohibiting states from taxing mail order and other companies that do business in their states without local employees or offices, according to wire service reports.

Acxiom Corp. boosted its revenue by 8.5% to $336.7 million
during its first quarter.

Brookstone Inc. reported a net loss of $11 million for the second quarter compared with a net loss of $5.7 million last year.

DaimlerChrysler is out with a new campaign targeting young hip consumers around the new Jeep Compass that “talks” to drivers in their language via user generated content, music and premiums.

Coca-Cola North America kicked off the debut of its new iced tea yesterday with a sampling event in New York City.

Lassie Pet Products is on the hunt for a new best friend to appear on packages of its new Lassie Natural Way dog food and is giving consumers a chance to let their pets shine.

Some people view dining at McDonald’s as a way to quickly satisfy hunger. But for others, at least for a few weeks out of the year, it’s a money making opportunity. We’re talking, of course, about the fast food titan’s popular Monopoly game. The Marketing Store has worked with McDonald’s on the game for the past six years, instituting an online component and a successful partnership with Best Buy. We chatted with Chris Hess, account director, and Reed Roussel, vice president of interactive marketing of the Chicago-based agency recently about the challenges of keeping Monopoly hot and fresh.

Laptop Design USA was looking for a few good computer geeks to create a unique design for the cover of a lap top computer.

If it were necessary to cut marketing spending by 10%, would you be able to forecast the impact on sales? Marketers answering yes are part of a small-but-growing crowd.

Marketing has taken the first steps toward accountability, but the journey is long, and most of it lies ahead, not behind. That’s the overarching message from the Association of National Advertisers.