Q&As

Before June’s Direct Marketing Days New York conference, I would have sworn that was a dead-and-gone term. But when one breakout session after another

Jane Kaiser is extremely wary of cost-per-action e-mail deals. CPA arrangements where merchants pay affiliates for each sale or action they generate are

Stefanie Pont, founder and managing partner of Pont Media Direct, is the DMA’s List Leader of the Year. During her two-plus decades in the industry, Pont

In less than five years, Paul Holstein has gone from having a messy work space to heading an $8 million business. When Holstein a former consultant at

NEW LISTS LiveCareer Healthcare Professionals Some 74,863 students planning their post-secondary education major are identified. More than 150 program

Ralph Ginzburg, who died last month at age 76, was a publisher, a direct marketer, an author and a photographer. But he will be most remembered for the

MANY DIRECT MARKETERS ARE still in shock after seeing the U.S. Postal Service’s proposed rates for standard mail parcels weighing less than a pound. If

Are you as numbed as I am by the ridiculous, sometimes impenetrable and too-often obnoxious ads that pepper local television stations and newspapers?

Ford Motor Co. has taken Fusion beyond the dealership lot and into a cereal box.

The National Basketball Association (NBA) is taking its hoop action and marketing partners Champion, Nike, FootLocker, EA Sport, Spalding and Sprite to eight cities in four European countries in its first-ever NBA Basket Jam, a basketball festival that features interactive basketball games and entertainment activities.