Q&As

If you attended Direct Marketing Days New York in June, you may have noticed that the Javits Center seemed a bit more animated than usual. And no, I’m

Sports publisher Beckett Media LP struck gold selling sports trading cards and collectibles on the Web way back in the rookie years of 1995. A decade

Don’t bet the farm just yet on RSS, podcasts and other so-called Web 2.0 media. Marketers are interested in them, but not as much as they are in old-fashioned

Before June’s Direct Marketing Days New York conference, I would have sworn that was a dead-and-gone term. But when one breakout session after another

Are you as numbed as I am by the ridiculous, sometimes impenetrable and too-often obnoxious ads that pepper local television stations and newspapers?

Jane Kaiser is extremely wary of cost-per-action e-mail deals. CPA arrangements where merchants pay affiliates for each sale or action they generate are

In less than five years, Paul Holstein has gone from having a messy work space to heading an $8 million business. When Holstein a former consultant at

NEW LISTS LiveCareer Healthcare Professionals Some 74,863 students planning their post-secondary education major are identified. More than 150 program

Ralph Ginzburg, who died last month at age 76, was a publisher, a direct marketer, an author and a photographer. But he will be most remembered for the

MANY DIRECT MARKETERS ARE still in shock after seeing the U.S. Postal Service’s proposed rates for standard mail parcels weighing less than a pound. If