Q&As

If you attended Direct Marketing Days New York in June, you may have noticed that the Javits Center seemed a bit more animated than usual. And no, I’m

July 18, 2006 A SLOWDOWN IN THE DM JOB MARKET was reported by Bernhart Associates Executive Search. Its survey of hiring practices noted that only 66%

Sports publisher Beckett Media LP struck gold selling sports trading cards and collectibles on the Web way back in the rookie years of 1995. A decade

Don’t bet the farm just yet on RSS, podcasts and other so-called Web 2.0 media. Marketers are interested in them, but not as much as they are in old-fashioned

Before June’s Direct Marketing Days New York conference, I would have sworn that was a dead-and-gone term. But when one breakout session after another

Are you as numbed as I am by the ridiculous, sometimes impenetrable and too-often obnoxious ads that pepper local television stations and newspapers?

Jane Kaiser is extremely wary of cost-per-action e-mail deals. CPA arrangements where merchants pay affiliates for each sale or action they generate are

Ford Motor Co. has taken Fusion beyond the dealership lot and into a cereal box.

The National Basketball Association (NBA) is taking its hoop action and marketing partners Champion, Nike, FootLocker, EA Sport, Spalding and Sprite to eight cities in four European countries in its first-ever NBA Basket Jam, a basketball festival that features interactive basketball games and entertainment activities.