Q&As

MasterCard has found a new way to promote its brand—via an ABC Family movie. MasterCard has inked a deal with ABC Family to integrate its product in an original TV movie Relative Chaos that puts a new spin on brand integration.

Alltel Wireless is calling on college students to campaign for the chance to win a football experience—having a game of their own.

Kraft Foods is putting six kids in charge with a back-to-school contest for its co-branded Baskin-Robbins Handi-Snacks pudding.

Carlson Marketing has named Doug Rozen as VP-interactive marketing.

When muckraker Upton Sinclair published

In a rare move, Sony Pictures is sponsoring CNN video podcasts, becoming one of the first studios to sponsor the content.

I was completely unprepared to hear the horrible truth. We’ve interviewed dozens of top e-commerce marketers over the years for MarketingSherpa case studies, and when we asked them, ‘What’s your cart abandonment rate?”

DermaPlus, an online marketer of genetically engineered skin-rejuvenation cream, has built up a customer base of about 6,000 primarily through direct

NEW LISTS Ampli-Ear This is a list of 155,956 Ampli-Ear hearing aid buyers. Three-quarters were age 60 or older and their average order was $25. Direct

MICROSOFT BECAME THE DARLING OF THE E-MAIL marketing world last month yes, Microsoft, the evil empire itself by adding an unsubscribe link to its free