Q&As

When a new writer enters the copywriting game, he or she studies the masters to see what they did and how they approached their prospects. When I started in the business, I was referred to copy written by Eugene Schwartz, who wrote for Boardroom, Rodale and his own publishing business. He sold millions of dollars worth of books.

Sharper Image founder, CEO and most public face Richard Thalheimer has stepped down, with the Associated Press claiming he was ousted by his company’s board of directors. Jerry Levin, who led a group of dissident shareholders and gained a seat on the firm’s board in July, will serve as chairman and acting CEO, effective immediately.

The key to advertising today is reaching the individual through multiple channels of communication.

Vertis Communications has introduced

Chevrolet is launching the new 2007 Silverado pickup truck with a 2,800-mile Chevy Silverado Drive for Farm Aid, highlighted by four free concerts featuring top country musicians and culminating at the Farm Aid 2006 Presented by Silk Soymilk concert in Camden, NJ, on Sept. 30.

Crocs, Inc., a manufacturer of comfort footwear, is crediting its success this year partly to its title sponsorship of the Association of Volleyball Player’s (AVP) Tour, a pro beach volleyball tour.

National Geographic Magazine is bringing a bit of nature to New York City’s Grand Central Terminal’s Vanderbilt Hall as part of a week-long event promoting the magazine’s October cover story on parks.

Wireless phone provider Alltell is launching an integrated marketing campaign this month to tout its “My Circle” feature for users. The campaign includes a contest and celebrity endorsements by high-profile NFL receivers.

Fergi is coming to a retail store near you. The pop star (not the Duchess of York) is reaching teens across Vanity stores nationwide under a new promotion that dangles a chance for fans to attend a live concert and to meet and greet the artist after the show.

Three consumers filed a class action lawsuit against America Online in San Francisco late Friday, claiming that AOL violated their privacy by posting their search inquiries online without consent.