Q&As

HERE’S A STATISTIC THAT PROBABLY SHOULDN’T SURPRISE ANYONE. Of the list companies polled by Direct in its 2006 list use survey (see supplement following

Looking for the latest scoops and commentary on the world of direct marketing? Visit the DirectBuzz Blog (blog.directmag.com/buzz/), updated regularly

IF YOU’VE BEEN IN DIRECT marketing for more than a few months, you already know the basics of setting up test cells that will deliver statistically projectable

IN COMEDY AND LIFE IN general timing is everything. Miss a beat, and a joke is ruined. Miss a bus, and you might never meet the love of your life. We

Was Arlo Guthrie right? Does 50 people a day walking into an organization, singing a protest song and walking out make a movement? I sure hope so, for

Twelve Subway sandwich shop franchises in Buffalo, NY, broke a campaign in mid-August that offers consumers alerts and discount coupons via customers’ cell phones.

Brandon Phillips can tell if you’re honoring opt-out requests. More importantly, LashBack’s president and CEO can tell if your company’s affiliates are

DESPITE DECLINES IN recent years, cooperative direct mail can still be a useful medium for DMers that want to reach large groups of people at a lower

THE FIRST CHARGES BROUGHT under Michigan’s so-called child-protection do-not-e-mail law show that the state is casting a far wider net than Utah. Far

THINK PICKING OUT THE RIGHT ACCESSORIES FOR AN outfit is tough? Try choosing the right accessory to launch your mail order company. That’s what Jim Breakell,