Q&As

Michael Brzozowski will join DraftFCB New York in the newly created position of executive vice president and director of CRM. Brzozowski will lead the CRM practice in New York, while developing CRM methodologies and best practices for DraftFCB’s current clients.

McDonald’s Corp. today is launching its biggest Monopoly game to date, dangling its first-ever $5 million grand prize and a host of other prizes from sponsors Best Buy and American Express.

There is increasing visibility of the red and yellow Shell logo in the Detroit area as the gasoline supplier pumps up a gas station rebranding campaign via customer appreciation events, giveaways and a sweepstakes.

A new restaurant concept, uWink, can only be described as Match.com meets reality TV.

First it was Bud.TV, now it’s SV-TV (that’s SV Supreme, a Russian vodka).

Toys “R” Us’ baby banner is signing up expectant moms for a New Year’s sweepstakes dangling a $25,000 grand prize.

Nickelodeon sends Dora the Explorer to produce departments in more than 1,000 supermarkets this month in a joint promotion with non-profit Produce for Kids.

New Name and Look for Casual Male This summer, Casual Male Big & Tall unveiled a new name, tagline and front cover design, each of which are on display in the menswear catalog’s Fall 06 issue. The 132-page book, rechristened Casual Male XL, places the …

Confused about what you’re supposed to be measuring on your e-commerce site? Probably. Unless, that is, you’ve thrown up your hands and decided not to measure anything at all.

Direct-mailer Advo could face a class-action suit charging that Advo misrepresented its financial health when negotiating its $1.3 billion sale to Valassis.