Q&As

Coca-Cola’s new green-tea product, Enviga, marketed as a great tasting beverage that will burn calories, is set to begin a very active consumer sampling program in the New York metro and Philadelphia areas.

Mikasa & Company, a multichannel merchant of home goods, focuses on entertaining with the help of celebrity chef Tyler Florence in its recently tracked Fall 2006 catalog.

Never mind love: If the Direct Marketing Association has its way, direct response will be the international language.

The Direct Marketing Association board of directors has named to its Hall of Fame Dick Cabela, founder of Cabela’s John W. Temple, CEO of Guideposts and the late Donald Kuhn of May Development Services/Direct Media to its Hall of Fame.

The nation’s institutions–which include everything from schools to hospitals, city and county governments, libraries and religious institutions, represent a $4.1 trillion annual market, are largely resistant to recessions and very often are predictable steady buyers of products. But they’re not as easy to reach as some might think , said Mary English, assistant director of strategic alliances at MCH at a session Tuesday morning.

A Response Rate Trends Report released Tuesday by the Direct Marketing Association found that catalogs and direct mail typically produce 2.3% and 2.18% response rates, respectively.

A lawsuit filed against infoUSA and several of its directors, including CEO Vinod Gupta, has been dismissed, according to infoUSA.

Virgin Megastores is rolling out a new loyalty program that rewards customers—based on shopping habits—with points, discounts and entertainment incentives.

Kellogg Co. will put Xbox 360 games in 80 million cereal and snack boxes in its highest-value promotion ever.

In a move to promote healthy eating among kids, Nickelodeon and the Walt Disney Co. are focusing more on linking their famous characters with nutritious products, including fruit.