Q&As
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Agencies
4Kids Entertainment Launches Yu-Gi-Oh Card Design Contest
4Kids Entertainment and Yu-Gi-Oh card design company Konami are on the hunt for a new monster and they are calling on Yu-Gi-Oh fans to fulfill the mission.
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Agencies
APAC Hires Firm to Audit Teleservices Centers
APAC Customer Services Inc. has hired Customer Operations Performance Center Inc. to audit its internally developed teleservices center processes and approaches nationwide.
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Agencies
Taco Bell Ties Free Tacos to World Series
Taco Bell is dangling free tacos tonight for consumers, with rewards tied to home runs in Game 3 of the 2006 World Series.
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Agencies
Adult Swim Rolls Out PlayStation Promo
Adult Swim is launching a contest tied to its late night series Robot Chicken dangling the chance for a viewer to be written in to an upcoming episode of the series and win a PlayStation 3 gaming system.
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Starlight Starbright’s Appeal has Star Power Two recent mailings from the nonprofit fundraiser Starlight Starbright Children’s Foundation include a personal appeal from actress and children’s book author Jamie Lee Curtis. The organization assists …
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Agencies
McDonald’s Boost Monopoly Game Via Microsite, Blog
McDonald’s Corp. is putting a new spin on its biggest Monopoly game adding a microsite and blog component to the mix, giving die-hard fans a chance to talk about their quest to find the top prize—$5 million.
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Agencies
Adidas Touts ‘5ive’ NBA Players for Sneaker Debuts
Adidas is out with a marketing push to create buzz around the launch of signature sneakers for five National Basketball Association (NBA) players, while stressing the importance of teamwork over individual athleticism.
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Agencies
More than 24,000 Sign Up for Ask Dr. Z Sweeps
In just under three weeks, Chrysler’s Ask Dr. Z Dream Car Sweepstakes drove more than 24,000 consumers to enter its online promotion, which awarded Chrysler vehicles to nine winners.
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Agencies
Disney, Rand McNally Team Up for Family Guide
Walt Disney Parks and Resorts and Rand McNally & Co. have teamed up to launch a co-branded guide and atlas with a sweepstakes overlay dangling a chance to win a Disney vacation.