Q&As

APAC Customer Services Inc. has hired Customer Operations Performance Center Inc. to audit its internally developed teleservices center processes and approaches nationwide.

Taco Bell is dangling free tacos tonight for consumers, with rewards tied to home runs in Game 3 of the 2006 World Series.

Adult Swim is launching a contest tied to its late night series Robot Chicken dangling the chance for a viewer to be written in to an upcoming episode of the series and win a PlayStation 3 gaming system.

JUPITERRESEARCH: has launched a new research service to

Starlight Starbright’s Appeal has Star Power Two recent mailings from the nonprofit fundraiser Starlight Starbright Children’s Foundation include a personal appeal from actress and children’s book author Jamie Lee Curtis. The organization assists …

McDonald’s Corp. is putting a new spin on its biggest Monopoly game adding a microsite and blog component to the mix, giving die-hard fans a chance to talk about their quest to find the top prize—$5 million.

Adidas is out with a marketing push to create buzz around the launch of signature sneakers for five National Basketball Association (NBA) players, while stressing the importance of teamwork over individual athleticism.

In just under three weeks, Chrysler’s Ask Dr. Z Dream Car Sweepstakes drove more than 24,000 consumers to enter its online promotion, which awarded Chrysler vehicles to nine winners.

Walt Disney Parks and Resorts and Rand McNally & Co. have teamed up to launch a co-branded guide and atlas with a sweepstakes overlay dangling a chance to win a Disney vacation.

It had been two weeks since I’d left my hometown. I hadn’t planned on taking take time off, but a set of compiled names I’d rented to a client was somehow used for a sweepstakes mail package – without my consent, of course.

After that mailing went out, I’d been informed by angry recipients that I might have already won a horizontal forwarding address. To postpone becoming a permanent resident on the do-not-promote lists, I decided to take a furlough in San Francisco, at least until the rainy season ended. I’d try to keep my hand in the list business, though.

My name is Sam Chaid, but in the trade I’m known as the Segmentation Shamus. I carry a data card.