Q&As

IN A JAW-DROPPING EMBARRASSMENT, the state of Utah has mistakenly divulged kids’ e-mail addresses on its so-called child-protection do-not-e-mail list

An upsetting self-revelation: I’ve outlived a surprising number of direct marketers who have been my contemporaries. I shouldn’t have been surprised,

Identity theft? Ho-hum. Woe to you, friend, if that’s your attitude. Data security may be dead in Congress this year, but the Federal Trade Commission

IT’S ALWAYS A SHAME TO SEE A WORTHY NONPROFIT RUN A fundraising ad that just doesn’t do the job. One can’t help thinking that the ad money could have been better spent on the organization’s programs.

I found this ad for the Joe Torre Safe at Home Foundation in a recent issue of BusinessWeek.

Direct marketing spending and sales growth are going to slow a bit in 2007, according to new research from the Direct Marketing Association. But both

Hard as it may be to believe, DMA06 isn’t the only fall event worth attending. Another is the Promo Live conference, produced by Direct publisher Prism

DID YOU EVER GET THE FEELING that something about your brand wasn’t quite right? It may be time to align your channels or tweak your creative. Case in

YANKEE FANS, IT SEEMS, can’t win for winning. According to The New York Times, the New York Yankees are aggressively punishing season ticket holders who

Every standard mailer worries if his or her missives will get delivered to the right addresses. And more and more these days, the U.S. Postal Service

Unspam Technologies, arguably the most despised company in e-mail marketing circles, has joined the Direct Marketing Association. And apparently there’s