Q&As

Unspam Technologies, arguably the most despised company in e-mail marketing circles, has joined the Direct Marketing Association. And apparently there’s

IT DOESN’T MATTER IF YOUR animal companion is a cat, dog, fish, hamster or iguana. All pet owners need stuff. Lots of stuff: Kibble, brushes, beds, habitrails,

WAY, WAY BACK, IN KINDER AND GENTLER TIMES, fundraising could succeed by using three little words: We need help. Today? Forget it. If you want to raise

HAVE YOU HEARD OF THE Serenity Prayer? It goes like this: God grant me the serenity to accept the things I cannot change, courage to change the things

One day in the not-too-distant future, Web 2.0 will be about telling stories in the service of marketing to consumers, said Michael Davis, senior vice

THOUGH THE MONEY MARKETERS spend on it is a pittance compared with other channels, e-mail delivers the highest return on investment by a wide margin,

Identity theft? Ho-hum. Woe to you, friend, if that’s your attitude. Data security may be dead in Congress this year, but the Federal Trade Commission

WITH THE NEW RATE case taking effect next May, mailers will have many new rules and regulations to look forward to, many of which are expected to set

WITH MORE than 8,000 financial institutions angling for assets and many more brokers/dealers, wholesalers and advisers vying to attract and retain investors

Never mind love: If the Direct Marketing Association has its way, direct response will be the international language. The DMA took two steps in this direction