Q&As
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Agencies
Q3 Profits Up 44% at aQuantive
Online ad firm aQuantive reported a 44% year-over-year increase in profits for third-quarter 2006.
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Agencies
Catalog, Online Sales Grow 21% in JoS. A. Bank Q3
JoS. A. Bank Clothiers reported that total sales grew 13.2% in third-quarter 2006 to $119.5 million from $105.6 million in the same quarter last year.
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Agencies
Dodge Targets Men, Women Too in Nitro Campaign
A Dodge marketing campaign launched yesterday to promote the Nitro mid-size SUV is geared toward reaching men, but eyes potential women drivers too.
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Agencies
New Balance Runs with Multi-Million Sesame Street Sponsorship
New Balances Athletic Shoe, Inc. is kicking off a multi-million dollar partnership with Sesame Workshop, the nonprofit education arm behind the Sesame Street series, to sponsor the show and other initiatives.
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Agencies
Loose Cannon: The Selling of the Election 2006
Reader Al Stanton recently sent in a request for an election-season direct-marketing-and-politics contest. Stanton suggested having folks submit either the most fitting theme song for Congress, or the best tagline to spur voting. (For the song he nominated Cher’s “Gypsies, Tramps and Thieves,” and for the tagline he offered “Get service back in Congress: Make IN-cumbents OUT-cumbents.”)
I hear you, brother Al, and I salute both of your efforts. To give the contest even more of a DM-centric feel, I invite readers to submit
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Agencies
Newcastle Brown Ale Adds Music/Extreme Sports CDs to 12-Packs
Newcastle Brown Ale is going interactive, adding a series of CDs to its 12-packs.
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Agencies
HBO Sports Lands Boxing Bout Promo in New York
HBO Sports is producing a series of events in New York City to promote its upcoming heavyweight championship boxing match between Wladimir Klitschko and Calvin Brock, which airs on the network this month.
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Agencies
Anti-Ad Complaint Redefines Personally Identifiable Information
Two activist groups who filed a complaint with the Federal Trade Commission earlier this week are attempting to redefine the commonly understood definition of personally identifiable information in an effort to get anti-online-advertising legislation passed.
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Agencies
SEC Settles With Ex-Spiegel Officers and Directors
Seven former officers and directors of former bankrupt cataloger Spiegel Inc. have settled alleged financial impropriety charges with the Security and Exchange Commission.
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Agencies
Sharper Image Reports October Sales Results
Sharper Image Corp posted sales of $38.1 million for October, a 17% decrease from $46.1 million in the prior year period.