Q&As
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Agencies
Bush to Name Dan Gregory Blair as PRC Chairman
President Bush intends to nominate Dan Gregory Blair as chairman of the Postal Rate Commission and upon confirmation designate him as chairman.
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Agencies
Silicon Valley Firm in Alliance with Mitsui to Boost Search Marketing in Japan
Efficient Frontier Inc., a Mountain View, CA-based search marketing technology firm, has formed a strategic alliance with Vixia Inc., an e-mail marketing subsidiary of the Japanese conglomerate Mitsui & Co.
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Agencies
Disney Lures Moviegoers with 45 Million Valpak Mailings, Sweeps
Walt Disney Pictures is pushing its latest Santa Claus franchise with a 45 million-piece mailing from Valpak and a sweepstakes dangling the chance to win a holiday family reunion.
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Agencies
Heineken Joins Casino Royale with Promotions and TV Spots
Heineken launched a global marketing and advertising campaign this week tied to the new James Bond film Casino Royale.
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Agencies
Circuit City Gets the Big Picture Via Sweeps
Thanks to Circuit City, in 24 homes this year, the Thanksgiving Day football games will be a really big show: the electronics retailer is giving away a big screen home theater package each day through Nov. 28 under its 24 Days 24 Plasmas sweepstakes.
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Agencies
Live from Ad:Tech: Marketers Make a Play for In-Game Advertising
In a world cluttered with ad messages, video games are becoming a sought after medium for marketers.
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Hacienda Home Catalog Celebrates the American Southwest A recent Hacienda Home catalog touts itself with “Western Style… Grown Up.” A tooled leather armchair ($1,898) and a message to shoppers declaring Hacienda Home’s dedication to “bringing the …
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Agencies
SEC Settles With Ex-Spiegel Officers and Directors
Seven former officers and directors of former bankrupt cataloger Spiegel Inc. have settled financial impropriety charges with the Securities and Exchange Commission.
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Agencies
Smaller Q3 Loss, Projected Q4 Profit for LookSmart
Online ad network, tech provider and search portal LookSmart reported that an increase in pay-per-click revenue on its network led to a smaller loss in third-quarter 2006 compared to last year.
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Agencies
Prism Business Media to Buy Publisher Penton
Prism Business Media Holdings, the B-to-B media company whose portfolio includes Direct and Multichannel Merchant magazines, announced it has agreed to buy the stock of Penton Media for $194.2 million.