Q&As

Because these senior-level executives can make or break our sales and marketing efforts, we have to find ways to get our message in. Few marketing tools at our disposal are better suited for this task than direct mail.

The Sage Group plc has teamed with MySQL AB in a deal that enables Sage to embed MySQL database technology into its product portfolio.

R.R. Donnelley & Sons Co. posted net earnings of $165.1 million for the third quarter, a 61% gain over $127.3 million for the prior-year period.

In a world cluttered with ad messages, video games are becoming a sought after medium for marketers.

Sanibel Passage condominium development in Fort Myers, FL has chosen Noise Inc. as its agency of record.

Campbell Soup Co. has become a sponsor of the American Heart Association’s Go Red for Women campaign, with plans to raise $1.5 million for the awareness campaign that’s now entering its third year.

This holiday, Visa is introducing Scrooge to its “Chief Shopping Officer” as it gears up to give away a $1 million to 10 of its card holders.

Hardee’s is out with a new Thickburger campaign that targets hungry young guys; it dangles a sweepstakes chance to win one of six Harley-Davidson motorcycles.

The Federal Trade Commission has levied a $50,717 civil penalty on Yesmail Inc. as part of settlement involving a Can Spam e-mail list regulatory complaint.

Overstock.com Inc. has reported its first quarterly revenue decrease in the third quarter. The online merchandise liquidation firm added that its early fourth quarter revenues are lagging behind the fourth quarter of 2005.