Q&As

Papa John’s is using the holidays as a platform for a major relaunch of its gift card. The campaign focuses on a push to drive overall sales and bring in new customers

Blockbuster Inc. is luring users of rival online movie rental service Netflix with free movies

Hotels.com has launched its first online viral campaign.

The viral component focuses on an online instant-win game at HotelGiveAway.com that can be forwarded to friends.

‘Tis the season of gift cards, and big name brands are rolling out new offerings just in time for the holidays.

McDonald’s is making its gift card a fashion statement.

DELTA AIRLINES: has been awarded

OK, now we

Web analytics firm Omniture today unveiled a technology platform that the company claims will allow Web site operators to integrate their online marketing applications and get a single view of the data from the various sources.

LaSalle Bank has increased to $37.5 million a line of credit available to the teleservices agency APAC Customer Services Inc., headquartered in Deerfield, IL

American Airlines Federal Credit Union has retained Direct Marketing Network as its agency of record to manage all its direct marketing programs.