Q&As
-
Agencies
The RED Brigade
U.S. shoppers can expect to see a lot more red this year as Product RED, a celebrity driven charity, adds new partners and products. But it remains to
-
Agencies
Let’s Make a Deal
Grizzard Performance Group posed this question in a recent survey: You’re planning on purchasing a large item, like a TV. After much research, you decide
-
Agencies
Look Back in Hunger
Last month, The New York Times ran a list of 2006’s top ideas, one of which had interesting direct marketing ramifications: television commercials that hide special offers by making them viewable only through freeze-frame technology. The “top idea” here was marketers’ attempts to dissuade consumers from using digital video recorders, such as TiVo, to fast-forward through commercials.
-
Agencies
Super Duper Bowl
Are you ready for some football? Brand marketers have been for months, but they’re no longer thinking only of Super Bowl Sunday. Many have expanded from
-
Agencies
Time magazine Letter: Spring, 1940
When kingdoms vanish in the night. . .
— and nations wake to find the enemy within their gates. . .
Millions of people snap up each extra as it comes off the press and scan each headline in fear and horror
-
Agencies
Time magazine Letter: September, 1940
Dear American:
Ours is the tragic privilege – –
The tragic privilege of living and taking part in the greatest worldwide military crisis since Napoleon, the greatest American election crisis since Lincoln, the greatest economic crisis since Adam Smith
-
Agencies
Time magazine Letter: December, 1941
Dear American:
And now the news is happening to us!
Its unpredictable turns and changes are altering the whole course of your life — the job you work at, the town you live in, the clothes you wear and the food you eat
-
Agencies
Time magazine Letter: June, 1940
Dear American:
The Nazi Blitzkrieg has swept like a flame —
— over Norway, Denmark, Holland, Belgium, Luxembourg, Northern France.
In eight short weeks kingdoms and governments have fallen, peoples have been subjugated
-