Q&As
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Ready for Syndication Soon?
RSS may stand for Really Simple Syndication (among other less-descriptive things), but there’s nothing simple about selling the automated Web feed processes
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And the Mail Just Keeps Coming
It would seem most marketers are aware that the World Trade Center towers are no longer standing. Not true, according to the U.S. Postal Service. The
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Becoming a Pod Person
Thank you, Steve Jobs and the iTunes Music Store, for a jump in podcast downloads. The Pew Internet & American Life Project discovered in a recent poll
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GETTING THROUGH
Business-to-business marketing may not have the glamorous reputation of its consumer cousin. But that doesn’t mean there aren’t plenty of hot new ideas to help B-to-B companies better acquire and retain customers. Here’s a roundup of new developments to help you meet your business objectives.
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Web 2.0 Meets the Senior Set
Computer and application developers have long talked about the “grandma test”: If their hardware or programs were intuitive enough for older relatives to use, they knew they had something a broad swath of the everyday online public could find value in.
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The Close Makes the Man
These are the new leads. These are the Glengarry leads. And to you, they’re gold. And you don’t get them. Because to give them to you is just throwing
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Super Duper Bowl
Are you ready for some football? Brand marketers have been for months, but they’re no longer thinking only of Super Bowl Sunday. Many have expanded from
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Time magazine Letter: Spring, 1940
When kingdoms vanish in the night. . .
— and nations wake to find the enemy within their gates. . .
Millions of people snap up each extra as it comes off the press and scan each headline in fear and horror
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Time magazine Letter: September, 1940
Dear American:
Ours is the tragic privilege – –
The tragic privilege of living and taking part in the greatest worldwide military crisis since Napoleon, the greatest American election crisis since Lincoln, the greatest economic crisis since Adam Smith
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Time magazine Letter: December, 1941
Dear American:
And now the news is happening to us!
Its unpredictable turns and changes are altering the whole course of your life — the job you work at, the town you live in, the clothes you wear and the food you eat