Q&As

Babies “R” Us will give away $120,000 in savings bonds and cash to make peace with consumers after a disqualification in its First Baby of the Year contest set off a storm of criticism from Chinese-Americans and immigration advocates.

State Farm is teaming up with Nickelodeon in a new sponsorship deal that links the insurance carrier to one of the network’s best-loved characters.

Travelocity has partnered with MasterCard Worldwide in an exclusive promotion that gives away thousands of dollars to cardholders.

The Direct Marketing Association voiced support Friday for a new Senate proposal that would make permanent an existing moratorium on taxes unique to the Internet, including Web access

(Direct) Thank you, Steve Jobs and the iTunes Music Store, for a jump in podcast downloads. The Pew Internet & American Life Project discovered in a recent poll that 12% of all U.S. Internet users had downloaded a podcast

(Direct) The rest of the world finally appears to have caught up with direct marketers’ focus on accountability.

(Direct) Business-to-business marketing may not have the glamorous reputation of its consumer cousin. But that doesn’t mean there aren’t plenty of hot new ideas to help b-to-b companies better acquire and retain customers.

There’s a lot you can predict with respect to overall responsiveness, spam complaints, and unsubscribe and abandonment rates based on e-mail address.

In Latin, quid pro quo means “something for something.” As English speakers, we use the term to refer to a more-or-less equal exchange of goods or services. But that definition has severe limitations in the world of interactive promotions

To celebrate the New Year, I offer a series of resolutions that reflect current trends, business and otherwise. A little late for resolutions, you say? I figure the best time to offer real goals is when lesser ones have already fallen by the wayside