Q&As

Aquafina is targeting a number of popular film festivals to put samples of its new vitamin-enhanced water beverage into consumers’ hands.

Direct mail is read by 32% more women ages 25-44 than e-mail advertising, according to the Customer Focus 2007 Direct Mail study conducted by Baltimore-based marketing services provider

Every marketer, it seems, has a loyalty program for something frivolous. But very few think of life’s basic necessities. So feels one West Coast businessman who has come up with just that: a program that will reward married couples up to $1 million for purchasing over the long term — provided they stay married.

Godiva Chocolatier, to celebrate its 80th anniversary this fall, is updating its direct creative approach, redesigning its retail stores and even revamping its signature gold box with new pieces and packaging.

So, are you the type to obsess over finding just the right card for your sweetie on Valentine’s Day? Or, do you wait until the day before and hope something good is left on the rack at the drug store?

The allegedly Valentine’s Day-themed edition of The Vermont Country Store’s catalog cover promises romance, but delivers liniments and flannels

A quick tour of two of the Web’s most popular dating portals have confirmed something I’ve long suspected. If I were alone, I’d be a crazy cat lady, because I don’t think I could take the stress of dating, on- or off-line.

About 189 million roses were produced for Valentine’s Day last year, according to IPSOS FloralTrends.

Appleseed’s Topco Inc. a unit of Golden Gate Capital, will acquire Blair Corp. for $173.6 million.

Packaged goods marketer Unilever NV/Plc sent knives to 200,000 families in the Netherlands in a direct mail campaign, which resulted in some children suffering injuries, according to wire service reports.