Q&As
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Agencies
Ikea Hops into Bed-making Contest
Did you make your bed this morning? That could be worth $5,000.
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Agencies
Cingular Holds Text Bees to Educate Parents
The events are taking place at high schools around the country in Atlanta, Chicago, Los Angeles, Florida and Texas over the next several months.
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Agencies
The Web is Missouri Pizzeria’s Latest Topping
Like just about every other business, Shakespeare’s Pizza started a Web site. But the trouble was, the two-store chain
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Agencies
Photo Instruction Site Betterphoto.com Sees Organic Growth
In 1996, Jim Miotke saw a friend compose her final college project on the Web and figured he could do the same sort of thing. But he wasn’t content with merely creating a personal Web page. He wanted to design one that dealt with his greatest interest, the art of photography.
That led him to launch Betterphoto.com, a Web site that teaches people how to take pictures and use online photo editing programs.
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Agencies
The Art of Getting Opened and Being Read
You can write the most brilliant letter, have the most generous and enticing offer and add the most wonderful extras. But if your letter doesn’t get opened, all your work is wasted.
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Agencies
Tips & Teasers
The Small Business Administration has named Chase it’s top bank for lending to small businesses in Illinois. Pennsylvania is planning to open two new Small Business Development Center locations.
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Agencies
RedEnvelope In Black Ink After Third Quarter
RedEnvelope Inc. generated net income of $5.3 million during its fiscal third quarter 2007, up from $4.1 million in third-quarter 2006. The company’s revenue rose from $53 million to $57 million during the same period. The quarter ended Dec. 31.
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Agencies
Viking River Cruises Adds DM-Savvy Execs
Viking River Cruises has hired three marketing executives, all of whom are well versed in direct response approaches. Joining the Los Angeles-based firm are Eric Welter, senior vice president marketing and sales North America; Tom Russell, senior vice president North America and international; and Richard Marnell, vice president of marketing planning.
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Agencies
El Pollo Loco Kicks off Apprentice-Themed Contest
El Pollo Loco is extending its recent appearance on NBC’s The Apprentice: Los Angeles with an online contest that lets fans mimic the show’s task for a chance to win tickets to the finale.