Q&As

Thano Chaltas has done some daring things during his first year as vice president of marketing at U.S. Smokeless Tobacco Co. For one, he handed the firm’s

If you’re at a loss for words next time you sit down to write a sales letter, you might want to take a look at

Publishers and other marketers looking to get their customers’ and prospects’ attention might want to put on a show — a video Webcast, to be specific.

Are these people nuts? Do they have money to burn, and can’t find any better way to get rid of it? Wait, wait. I’m forgetting my 2007 New Year’s resolution

To offer insight into the cumulative effect of online exposures, analytics and marketing agency Avenue A/Razorfish issued the research white paper

To its 2.7 million registered users around the world, the virtual reality universe Second Life is a nice place to visit, play and shop for completely

The consumer is in control. We’ve all heard that saying hundreds of times by now, but no place is that more obvious than Spring Break. Marketers have

It’s a cold afternoon in January, and a woman’s thoughts turn to drinking. Well, why not? I mean, something has to take the chill off the old bones, right?

Purebreds may fetch a high price at market, but it was a mixed marketing pedigree that helped the American Society for the Prevention of Cruelty to Animals

When a column in a consumer newspaper is headlined Beware the menace of junk mail, you know you’re in for a regular ignoramus-o-rama.