Q&As

As direct marketers vie for a more strategic position at the executive table, they have a mighty weapon: numbers. Deep inside marketing databases lie

If you’re at a loss for words next time you sit down to write a sales letter, you might want to take a look at

Publishers and other marketers looking to get their customers’ and prospects’ attention might want to put on a show — a video Webcast, to be specific.

Are these people nuts? Do they have money to burn, and can’t find any better way to get rid of it? Wait, wait. I’m forgetting my 2007 New Year’s resolution

To offer insight into the cumulative effect of online exposures, analytics and marketing agency Avenue A/Razorfish issued the research white paper

In this multichannel age, direct mail is still the largest single power in direct marketing. The U.S. Postal Service handled 102.5 billion pieces of standard

Don’t have the millions it takes to buy a Super Bowl spot or a tie-in to the Big Game? No worries. A little creative copywriting can do the trick. Non-sponsors

When a column in a consumer newspaper is headlined Beware the menace of junk mail, you know you’re in for a regular ignoramus-o-rama.

Little more than a month after the holidays, many consumers probably still have psychic scars from the jammed malls and parking lots. Those memories may

With the newest releases of Yahoo! Mail and Microsoft Windows Live offering users preview panes by default at least while they’re in beta business-to-consumer