Premiere Phones In Oscar Sweeps
Premiere
Magazine is this month hosting an Oscar-themed text-message sweepstakes, a first for the movie monthly.
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| Academy Award winners picked via cell phones |
The Premiere Mobile Movie Awards Sweepstakes lets cell phone users in the U.S. and Canada predict Academy Award winners via text message.
Fans text in and pay $2 to get a ballot and movie alerts on their phones. (Consumers can enter for free online.)
Players who correctly predict all winners in 12 categories go into a random drawing. The grand prize is a trip to Hollywood; lesser prizes include Sony Dream System home theater, a one-year Loews movie pass and Sony Electronics cameras and Walkman. Print, online and in-theater ads support.
The sweeps runs through Feb. 29 via mobile messaging shop MQube, Boston, with an assist from wireless content provider Kargo.
Hachette Filipacchi Media owns Premiere.
