PQ Media, a branded entertainment research firm, and iTVX, a branded entertainment quality measurement service, have formed a partnership to roll out the first global branded entertainment spending and measurement analysis.
The report, called Global Branded Entertainment Forecast: Product Placement Spending & Measurement Analysis, will launch in the first quarter of 2006.
The Global Branded Entertainment Forecast will include data and analysis on global markets in market spending, quality measurement, effectiveness, engagement, government regulations and the climates for facilitating product placement deals. The analysis will include markets in North America, Latin America, Europe, Japan and China.
The report will also include information and data on leading worldwide and regional advertisers, marketers, agencies, broadcasters and film companies, and compare quality measurement and return on investment in product placements utilizing the Q-Ratio as a global standard.
“This alliance is a powerful combination of PQ Media’s exclusive branded entertainment research and iTVX’s proprietary measurement system that will further our goal of becoming the leader in alternative advertising and marketing research,” said PQ Media President Patrick Quinn in a statement. “We will create a one-stop research and measurement solution for worldwide marketers interested in improving their return on investment in branded entertainment.”
“This partnership creates a strong platform to broaden global understanding and standardization of product placement measurement,” said iTVX CEO Frank Zazza in a statement.
The report will be based on Stamford, CT-based PQ Media’s 2005 Product Placement Spending in Media report (Xtra, March 30) and Rochester, NY-based ITVX’s Q-Ratio product placement measurement system.
Network
