Penelope Cruz has been named the latest glamorous face to represent L’Oréal Paris.
The deal begins with the company’s new haircolor, Natural Match, which will launch with a new TV ad featuring Cruz during the 63rd Annual Golden Globe broadcast on Jan. 16.
L’Oréal Paris said it chose Cruz not only because of her beauty, but also because of her self-confidence, elegance and sophistication.
In addition to her work as in Spanish films, she starred with Matt Damon in All the Pretty Horses and played Isabella Oliveira in Woman on Top. She also starred opposite Tom Cruise in Vanilla Sky.
L’Oréal Paris is a division of L’Oréal USA, Inc., whose products include Preference, Excellence Crème, Feria and Feria for Men.
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