Fisher-Price celebrates the Hispanic holiday El Dia de los Reyes Magos ("Three Kings Day") with a limited-edition toy set and promotions throughout the Southwest. Fisher-Price marks the Jan. 6 holiday— Latino tradition that celebrates the arrival of the ...
Exhausted with the task of crafting scripts with embedded advertising, Hollywood writers and actors unions are urging studios to develop rules around product placement. Writers and actors alike argue they aren’t getting their fair share of product ...
Electronics Arts and Academy Award winner Steven Spielberg have formed a long-term agreement to create three new and original game franchise properties. Spielberg will work with development teams at EA's Los Angeles, CA, studio to bring his storytelling ...
Simon Properties will host the Care Bears for a two-day blitz in 88 malls in November. The event, timed to National Care Week, targets preschool members of Simon's Kidgits Club. The Nov. 5-6 promotion brings costumed Care Bears to Simon malls in 35 ...
Departing from standard practice, the National Hockey League has hired an entertainment marketing agency to help restore the brand's image and build a stronger emotional fan-player connection following a 301-day lockout during the 2004-05 season. ...
The National Hockey League reached a tentative agreement with its players' association July 13 that puts players back on the ice after a 301-day lockout
Many marketers have traditionally shied away from direct response television (DRTV) and direct response radio for a number of reasons. Many marketers feel that their product line won't support a DRTV or radio promotion; they're also uncertain about which approach to try and where to start.
Despite all the hubbub about blogging, retailers and other merchants are notably absent from the blogosphere. By lagging behind on this new trend, they're missing a key opportunity to actively participate in the global online conversation that's now happening without them.
To boost support of its original primetime shows, Court TV is launching a 10-city tour that will link consumers to network programming. The Seriously Entertaining Summer Tour kicks off June 11 in Washington, DC, and will travel to major fairs and ...
When it comes to planning a vacation, some consumers may forget to thank the middleman responsible for tying it all together—the travel agent. So, Thrifty Car Rental is helping consumers pay homage to their travel agents via a story contest, which ...