Economic uncertainty is forcing many companies to re-examine (or second guess) their global marketing strategies. At the same time, the brand management rules in key emerging markets in APAC and MENA keep evolving and are being rewritten
It makes me happy to see the movie industry do well, especially after the predictions just a few years ago, of its imminent death. Box office receipts remain strong for many pictures, and the studio slates are loaded with upcoming projects. As a ...
Warner Bros. TV debuted an original digital series, “Sorority Forever,” on MySpace yesterday as it streams the show on its own ad-supported online network TheWB.com
Shouting is out and conversing is in, leading consumer brand marketing executives agreed during a panel discussion at ad:tech San Francisco 2008 this week
Smart marketers are realizing that they don’t have a choice anymore when it comes to reaching consumers. In today’s business environment, the 4 Ps of marketing can be copied verbatim by an outside competitor. The only separation is communication - how a marketer tells its story.
Optimistic by nature, we marketers tend to rally behind the next big thing faster than you can say sub-prime mortgage. In 2008, marketers should avoid
Just in time for the holidays, HarperCollins has teamed up with Leaves-N-Beans Roasting Co. in a packaging deal to promote paperback books with bags of coffee.
Few marketing programs completely fulfill one's hopes. In the new year, marketers should avoid over-hyped opportunities to focus on measuring success by one satisfied customer at a time. Here are the key ideas you should consider.
Podtrac has debuted the Podtrac Media Planner, which allows users to cross reference podcasts with a database of podcast listeners developed by Podtrac and indexed to Mediamark's Survey of the American Consumer (MRI).
Book marketing, from music videos, to podcasts to bookstore tours.