(Multichannel Merchant) Not only are more consumers shopping online than ever before, but they are expecting more from their online experience as well.

Give your customers something to say by communicating with them post-purchase via e-newsletters and help them overcome their potential buyer’s remorse. Once you’ve assuaged their concerns, assuming your product is at least meeting the customer’s needs or desires, you can aid their future dialogue with colorful details about your product. Then, you can finally turn…

Web 2.0 will be about telling stories in the service of marketing to consumers: That's the message that attendees at the Direct Marketing Association's annual meeting heard in a keynote speech

Web 2.0 will be about telling stories in the service of marketing to consumers: That's the message that attendees at the Direct Marketing Association's annual meeting heard in a keynote speech from Michael Davis, senior vice president and director of emerging media for Draft FCB Chicago.

Nissan is revving up a multi-tiered, multi-million dollar promotion that ties blogs, Webisodes, a MySpace page and more to the experience of a photographer living out of a 2007 Nissan Sentra for seven straight days.

National Geographic Magazine is bringing a bit of nature to New York City's Grand Central Terminal's Vanderbilt Hall as part of a week-long event promoting the magazine's October cover story on parks.

“Tell me a story.” As a child, you typically want your storyteller to be verbose and colorful in the details, helping to paint a realistic image in your mind. In business, and subsequently in media relations, the 30-second pitch and the elevator speech reign supreme.

Want to market your own product or service over the Internet? Distribute your own e-zine to your customers and prospects. There are several reasons for doing so.

CBS's 60 Minutes kicks off its 39th season this fall with a partnership that will bring the news magazine's content to Yahoo users for free.

In-store marketing for men’s shoes was once an oxymoron—there was no in-store marketing done in this huge category. Retailers arranged various left-footed shoes on a sales table and then (are you ready for this?) put the price sticker on the arch of each sole.