The Force is back and it's bigger than ever thanks to a number of partners and licensees backing the much anticipated release of Star Wars: Episode III Revenge of the Sith. From breakfast cereal and soft drinks to ring tones and snack food, the latest ...
A little incentive goes a long way, especially when it concerns a year's worth of free travel. American Airlines is offering consumers a chance to win a year's worth of travel for sharing their unique stories about why they fly as a way to motivate ...
Foxwoods Resort Casino has opened its 3,700 sq. ft. Wampum Rewards Mega Store to bring its player incentive program to new levels. The new store features brand names such as Sony, Panasonic, Lenox, Nikon, Vespa, T-Fal, Dell, Whirlpool, Kitchen Aid, ...
Forget the stereotypes: Country music fans buy a whole lot more than pickup trucks and fried chicken and they may not even live in the country. Savvy
A break from Directmarketing talk, The column may be about politics, or sex, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.
In recent times, there's been a tendency to refer to us as the Disney brand. Branding is something you do to cows.Branding is what you do when there's
There's a new show in town and Busch Gardens Tampa Bay is looking for locals to fill the seats. KaTonga-Musical Tales from the Jungle is a theatrical
The world of music Tuesday offered up a preview of marketing and licensing opportunities that featured live performances to a theatre filled with large
Is it just me, or has there been a bit of media coverage regarding Martha Stewart recently? Something about insider trading not being a good thing? Maybe
A trio of campaigns touting the launch of Microsoft Corp.'s Xbox racked up five awards for two agencies in the Promotion Marketing Association's 2002