Healthy beverage maker Odwalla is ramping up its Facebook presence and tuning up its 2010 festival sponsorships with a new "Campaign Against Ordinary" marketing effort

House Party, a consumer activation and experiential marketing company, has hired Jon Yaged, formerly of Disney Publishing, as chief operating officer

At a recent conference where word of mouth and social media marketers gathered, four ideas sure to lead 2010 marketing activities dominated the conversation

THE 2009 PRO AWARD WINNERS really pushed the envelope this year to come up with unique, engaging and experiential campaigns that attracted and held not

Want to get better results from your email campaigns? Why not try telling a compelling story? Yes, the list and offers you make are important to your success, but so are copy platforms and how you present the information you want to convey. But why test a story?

Does the future of TV mean the death of the 30-second advertising spot? Not necessarily. This could be an opportunity for growth and creativity in advertising and marketing that didn’t exist before.

Digital marketing agency Story Worldwide and Young Euro RSCG have jointly launched Story Dublin.

Keith Blanchard has joined marketing agency Story Worldwide as North American executive creative director.

Coca-Cola brand Sprite has launched a campaign in Europe that links music, reality TV and the Internet in a new way, by sponsoring an ongoing YouTube series about a young unknown British singer chosen to try her luck in the New York music scene—with advice from online viewers

Smart marketers like Nike are reallocating portions of their marketing budgets to online video, where they can get more bang for their buck. Read why Grant Johnson says you should tune in to this medium for your next campaign