JUST WHEN the U.S. Postal Service has barely finished implementing its latest round of rate hikes, postal officials already are talking about additional

The challenges of business-to-business CRM online NO EXAMINATION of the state of one-to-one online would be complete without consideration of the business-to-business

Introducing the winners of the PRO Awards 2000. Well-known names and little-known companies. New products and ageless brands. Highly visible campaigns

In the days of Augustus, none but a scant few visionaries could imagine a world without the Roman Empire. Yet despite the soothsayers' inability to convince

New Page 2 Developing an award-winning, sales-lifting, and viewership- driving promotion is a difficult-enough task. Creating a second-year campaign that

Developing an award-winning, sales-lifting, and viewership- driving promotion is a difficult-enough task. Creating a second-year campaign that tops the

Marketers are increasing their focus on promotions. Agencies and suppliers are flourishing despite shifts in the industry's composition. And the Internet

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They may reside in the virtual world, but dot-coms are spending real money to attract flesh-and-blood patrons.With costs often running into the seven

Adopting a customer-centered marketing strategy sounds simple. Focusing on the customers' needs, values and expectations, and subsequently providing value