Fast Clip
With the economy in its third year of doldrums, it's little surprise that consumers say they're using coupons as a way to pinch pennies. But scratch beneath
With the economy in its third year of doldrums, it's little surprise that consumers say they're using coupons as a way to pinch pennies. But scratch beneath
This is getting personal. Interactive marketing has evolved towards the kind of one-to-one conversation that marketers covet a real interaction between
One year later, and our economic slump has become ingrained. That's got marketers using words like and as often as they say or (God help us) There's a
So you're thinking about getting a 53-feet-long, doublewide, expandable trailer with a giant, hydraulics-enhanced replica of your product for that national
MONDAY, JUNE 17 KEYNOTE ADDRESS 9:15 AM - 10:00 AM John E. Potter, Postmaster General and CEO, U.S. Postal Service 10:15 AM - 11:10 AM CONCURRENT SESSIONS
Forget about playing in Peoria. Will it play in So Paulo? A campaign for Fiat Automoveis S.A. conducted by Rocha Azevedo Marketing Promocional (now The
With foresight to rival that of Nostradamus, Marshall McLuhan in 1967 recognized the profound and compelling influence of all media independent of the
Hordes of product manufacturers, marketing directors, and entertainment property owners flooded Manhattan's lower Broadway in February for the annual
Coupon clippers rejoice. Those involved in the manufacture, distribution, and fulfillment of coupons give a cautious thumbs-up, too. With consumer confidence
With the U.S. Postal Service predicting that it will lose between $2 billion and $3 billion this year, its payment of some $280 million in bonuses to