A March report from JupiterResearch has triggered something of a tumult in the industries that rely on Web metrics with its findings that one of the key tools for measuring Web traffic may be much less reliable than previously thought.

For the second year in a row, a World Cup tie-in has taken the top Globe award given by the Marketing Agencies Association Worldwide. The Gran Prix Globe

A Direct special report on the state of the direct marketing industry

The marketing regulatory landscape is in an upheaval, consumers' attention is drawn by both national and international events, and the country's economic

THROUGHOUT THE YEAR, the editors of PROMO get to see an amazing range of work from brand executives, promotion agencies and other marketers. In this issue

A watchdog group petitioned Federal authorities Tuesday to look into products and ads embedded in television shows. The group, Commercial Alert, filed

For the fourth consecutive year, PROMO's editors have assembled their collective list of the most exciting and innovative brands on the current landscape.

Marketing folks and sales people in any corporation get along in the same kind of uneasy truce seen among cats and dogs living under one roof. Like felines

While Pepsi is building virtual reality storefronts, Sony went ahead and developed the real thing. Billed as a the Sony Metreon is a 350,000 square foot

A new service from a UK-based research company could give U.S. marketers more leverage when it comes to dealing with retailers and Purchase, NY-based