Imagine a market in which virtually all of your potential customers already own one or more of your products. Imagine further that most of these customers

This month's cover story reports that sweepstakes are hotter than ever, up at least 15 percent, according to the fulfillment executives who mail out the

Are you as upset with Christopher Columbus and steam trains as I am? It's largely their fault we have such a tough time integrating phone marketing and

Sizzling is the word for it. Salary increases for marketers in 1998 were at their highest since the start of the decade. Bonuses are now reaching deeper

IN A RECENT issue of Forbes magazine, Andersen Consulting's chief executive and managing partner George Shaheen said: "The changes coming in the next

George Leon (below) is, finally, in the Guinness Book of World Records. The Fox Family Worldwide exec bounced his way in with a 5,000-cubic-foot playground

NEW YORK No, we didn't get to see Hasbro's new line of Star Wars: Episode I - The Phantom Menace toys, aside from a few crumbs the toy maker tossed out

THE PROMOTION MARKETING ASSOCIATION last month announced the Reggie Awards finalists that were to battle it out in New Orleans for Gold, Silver, Bronze

TEN GALLON HIT www.whymilk.com Americans may be going gaga for skim, but on this site you get the whole kit and caboodle. Track the 100-city Better Bones

Skip-free technology in portable CD players makes life a dream for skateboarders and joggers. Yet Sony's Discman with ESP2 Steady Sound needed to give