DIRECT Listline
Warner Home Video This list identifies 84,990 active video buyers. These individuals have purchased home videos.Cost: $95/MSelections: Six-month hotline,
Warner Home Video This list identifies 84,990 active video buyers. These individuals have purchased home videos.Cost: $95/MSelections: Six-month hotline,
Negotiators for the U.S. Commerce Department and the European Commission reported progress in attempts to resolve their conflict over the protection of
Service bureau TeleTech Holdings Inc., Denver, has acquired Pamet River Inc., a Boston-based marketing company. Terms were not disclosed.Pamet River's
Cataloger dELiA's Inc., based in New York, has named current CFO Evan Guillemin president and promoted current executive vice president Christopher Edgar
Royal Mail has released "A Marketers Guide to Home Shopping," a how-to reference for direct marketers and DM wannabes.The two-volume, 800-page guide was
The Postal Rate Commission will decide by month's end if the U.S. Postal Service has been improperly offering an experimental Internet-based document
Database marketing services company Equifax, based in Atlanta, and consumer information firm Claritas have won a contract from U.K.-based Marks & Spencer
SEARS CANADA INC. has managed to solve a database problem that's confounded many marketers: channel conflict. It accomplished this by putting retail and
CAN TARGETING in the interactive display ad arena make a difference? Boston's NineCo is betting it does, and agencies that have placed clients on the
Epsilon Data Management Inc., Burlington, MA, has bought marketing and creative services company Cohn Godley Norwood, Boston, in a stock and cash transaction.