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Anniversary Songs

|  by Chief Marketer Staff

TWO VENERABLE LIST companies are celebrating their 20th anniversaries this month-proof that there is such a thing as stability in direct marketing.One

Telecom Tune-up

|  by Chief Marketer Staff

BELL ATLANTIC is rolling out a business-to-business retention program in New England that had its origins in New York in 1995. The telecommunications

The New Select

|  by Chief Marketer Staff

ARE YOU WONDERING why that top-performing list you rented in 1997 just didn't cut the mustard this year?One answer: Take a closer peek at where those

Overlays on Overdrive

|  by Chief Marketer Staff

EVEN IN A narrow niche such as diabetic customers, information can provide a competitive edge. Acknowledging this, Franklin Lakes, NJ-based medical supply

Singing a National Anthem

|  by Chief Marketer Staff

AFTER AN ENCOURAGING test launch in California and the Pacific Northwest, cataloger Moon Song went national last month with a 100,000-piece mailing.Owner

World Wide Wisdom

|  by Chief Marketer Staff

Do you want to compete effectively on the Internet's expanding $100 billion economy? Do you know what makes a Web business model profitable? Can you harness





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