Rushing to claim its share of the juicy $14 billion U.S. toy market, Milwaukee-based Alottafun, Inc. sets up a holiday Web site that specially targets

Without warning, authorities in various states have taken a sudden, renewed interest in the marketing of alcoholic beverages. These initiatives have compelled

If you don't have at least two years worth of data," says Alex Kota, vice president of advertising for Troy, MI-based Kmart, "then you are already behind.

The mission: Buy everything you need-food, books, clothing, hair gel, body paint, whatever - on the Internet for an entire college semester. The team:

Virtual Wall Street The web's highest-stakes contest is off and running. RealTime Media, Haverford, PA, teamed with Internet advertising network Flycast

Skip-free technology in portable CD players makes life a dream for skateboarders and joggers. Yet Sony's Discman with ESP2 Steady Sound needed to give

Customers evaluate your company's sales and service based on how well you provide accurate information and quick solutions. Seamless customer support

Sorry Experiences in direct mail almost turned American Isuzu Motors Inc. off to the medium in mid-1997.Earlier that year, the Whittier, CA automaker's

1999 not only marks the end of a decade, but the end of a 10-year period during which direct marketers were constantly urged to change their management

THURSDAY, FEBRUARY 11 7:45 AM - 8:30 AM CONTINENTAL BREAKFAST IN EXHIBIT HALL8:30 AM - 9:30 AM KEYNOTE ADDRESS: The future of advertising Lester Wunderman,