E-MAIL IS RAPIDLY changing how we communicate at home and at the office. Understandably, that has left business-to-business marketers asking themselves

THE RECENT ROCKINESS in the catalog business-the near-fatality of J. Peterman Co., the dumping of books by Genesis Direct, soft holiday and early-spring

General Mills of Minneapolis and Sony Computer Entertainment of Foster City, CA, joined on a three-month promotion offering $5 coupons good for PlayStation

Dupont division asks food leaders to rethink their resumes.To capture attention for Supro, a new soy-based food ingredient, Protein Technologies invited

San Antonio, Texas-based Focus Direct Inc., has acquired Creative List Solutions, Provo, UT.The transaction delivers more than 40 new list and mail clients

InfoUSA Inc., Omaha, NE, has introduced a system that will allow customers to access and download business and consumer information directly to their

Credit card marketer MasterCard International. Purchase, NY has teamed up with electronic commerce systems developer EC Cubed, Inc., to jointly develop

Rip-and-read is an old broadcast journalism term that stems from the days when news stories were ripped right from news tickers and read by anchors. The

A new Internet phone service that uses ordinary phone lines is routing about 1,000 inbound calls per week to Computer Support Technologies (CST), a computer

Phillips Publishing Inc. has expanded its database marketing capacity at its 50-station inbound call center in Potomac, MD, as part of a three-year automation