Marketing technology company Nextmark.com, Hanover, NH, is today unveiling a digital marketplace for the online exchange of direct marketing products and services at List Vision 2000 in New York.
The service, launching in several phases, will offer direct marketers one-stop shopping for research–including list rentals–and creative, order, delivery and analysis services, said Joseph Pych, founder and president of Nextmark.com.
Pych said the first phase is a Web-based catalog of datacards comprised of lists from an initial pool of 14 list companies including 21st Century Marketing, American List Counsel Inc, CompuName Inc., E-target.com, IDG List Services Corp., NetCreations, Novus Marketing, The Specialists, Worldata, Yesmail.com and VentureDirect. List managers that showcase properties can provide brokers with real-time counts and de-dupes. Pych said more companies will contributing to the service.
Suppliers can list products in the Web-based catalog or advertise within the Web site
Brokers are currently being offered free trial memberships but will ultimately pay a subscription fee to access the site. List managers and owners have the option of advertising at the site. A fee will be set for value added services such as merge/purge and e-mail delivery. Managers of lists hosted and ordered at the site will be charged a run fee.
The second phase of the service will debut at the Net.Marketing Conference in Boston Sept. 25.
Network
