Newsletters

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 2, 2016 In a First, McDonald’s Ties Sales to its App When McDonald’s launched its McDonald's Mobile app last summer, it hoped for downloads. What it got was a finding that it could tie its digital strategy […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 29, 2016 Content Marketing 2016 Crystal Ball A look into the content marketing crystal ball reveals an infographic that outlines the 2016 predictions offered up by a host of content experts. More…   SPONSORED BY: With […]

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 27, 2016 Be Prepared for Consumer Complaints Marketers are more aware than ever about the need for monitoring consumer complaints—but there are still many violations that could have been prevented. Learn why not being alert could be a costly mistake. More… SPONSORED BY: eWEEK, Business Profl’s […]

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 26, 2016 Wearable Technology Is the New Marketing Battleground Most marketers don't have a strategy in place to leverage wearable tech—and that's no surprise given how long it took many to catch up to the rise […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 22, 2016 4 Tips to Save Money on Marketing Marketers don’t have to spend millions or even thousands to get a nice bang for their buck. A few strategic reviews and planning can help shave marketing […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 19, 2016 5 Reasons Account-Based Marketing Can Fail Account-based marketing can help B2B organizations engage and retain customers. But running ABM effectively isn’t without challenges. Here's five mistakes to avoid.  More… SPONSORED BY: Fill your Sales Pipeline […]

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 19, 2016 Top 4 Marketing Tactics to Drive Millennial Sales As a new year commences, marketers are increasingly turning their attention to Millennials who now wield unprecedented buying power. More…   SPONSORED BY: Enter the 2016 PRO […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 14, 2016 3 New Job Titles for the 2016 Digital Marketing Team As social media and technologies change at breakneck speed so too do the talent needs of the digital marketing department. Here are 3 new […]

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 13, 2016 A New Website Won’t Fix Your Brand: 3 Common Mistakes Although digital and brand are permanently joined at the hip, mending your website woes won't solve all your problems. Here's three typical website problems that can signal bigger brand issues. More… SPONSORED BY: Reach […]

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 5, 2016 Nest Thermostats Turns Old Loyalty Mechanics New Again Nest is an on-the-rise brand that is differentiating itself by using “informal” loyalty mechanics to engage customers on a more personal level. More…   SPONSORED BY: 6 […]