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Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 30, 2015 Chief Direct Marketer 1-6-15 More… SPONSORED BY: 6 Steps for Linking Campaign Performance & Revenue: Your 2016 Blueprint Free Webinar On Demand Register now for a 6-step blueprint for developing a high-performance marketing plan and how to tie that performance to higher ROI and […]

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 12, 2016 Why Second Party Data is About to Have its Moment Once considered only an aspirational concept, second-party data has moved past the abstract and into the mainstream. Learn why now is the time to […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 7, 2016 Taking Account Based Marketing to the Next Level It may feel like B2B is experiencing an account based marketing revolution, but in many ways we’re just going back to basics. Read how data can fuel […]

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 29, 2015 Engaging Millennials With Experiential Marketing: 4 Tips Looking to introduce a new experiential program aimed at millennials—or to amp up an existing campaign? Here are four tips that reflect the unique mindset of millennial consumers. […]

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 23, 2015 Advice for Creating a Beautiful Agency-Client Relationship Any romance expert will tell you that the key to a good marriage is communication. The same holds true for successful agency/client pairings. We asked agency leaders from several of our B2B and PROMO Top Shops for […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 18, 2015 6 Tips to Use Video in Marketing MarketingProfs teaches us six ways to make sure video is part of your marketing strategy, including using video in social or for customer testimonials. More…   SPONSORED […]

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 22, 2015 Think Before You Leap Into Paid Video Search Does paid video search make sense for your marketing organization? Here's what to consider before investing. More… SPONSORED BY: 6 Steps for Linking Campaign Performance & […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 17, 2015 Using Data to Create B2B Brand Advocates The majority of ad spending still focuses on new customers, even though new measurable and targeted tactics gives us more ways to engage with customers than ever before. […]

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 16, 2015 Agency Special Report: The Only Constant is Change Agencies on both the B2B and B2C marketing side of the fence agree that if you want to not only survive, but thrive, you need to move with the times. Chief Marketer sat down with several […]

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 10, 2015 Big Data: The Secret Weapon Behind Loyalty Programs The true driver behind a successful loyalty program is Big Data—the detailed information captured on consumers via an array of interactions across channels. More… SPONSORED BY: The […]