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Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 26, 2016 Heineken CMO Puts Energy into Digital to Reach Millennials Nuno Teles, CMO of Heineken USA, on what the brand is doing to move from traditional advertising to digital to reach Millennials. Including dropping more […]

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 23, 2016 Technology’s “Strategic Imperatives” = Marketing Brilliance Smart thinking still produces inspired marketing. But it’s no longer enough. For true brilliance, digital marketers need to create a blueprint that embraces data driven customer engagement, mobile […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 19, 2016 Do you Emoji? Emojis are among the latest go-to marketing technologies to keep up with Millennials. Here's 7 examples of how brands like Bud Light and Smithsonian use them. More…   SPONSORED BY: With […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 18, 2016 Don’t Forget the Basics in Email Marketing Sure, everyone loves social media. But you can't beat email when it comes to B2B marketing ROI. Here’s several important facts marketers need to know to make the […]

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 12, 2016 How to Extend the Lifecycle of Content: 5 Tips Marketers have mastered the craft of storytelling, but one of the toughest challenges we now face is how to extend the lifecycle of that content. More… […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 12, 2016 3 Reasons Why YOU Should Enter the 2016 PRO Awards The 2016 PRO Awards offer winners a host of unique benefits, the least of which is to skyrocket your career to new heights. Here […]

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 10, 2016 Generate More Revenue With Sponsorship Promotions: 5 Tips Successful sponsorships don’t rely on volume — they rely on relevance. Here’s five tips showcasing how Glad and Delta Airlines drove sponsorship revenue. More… SPONSORED BY: Get connected to over 1.1 million lawyers & firms with […]

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 08, 2016 Tech Startups Play Growing Role with Marketers Marketers are increasingly partnering with start-ups for social media, content management and other tech functions, according to a new study from the ANA and the Consumer Technology […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 5, 2016 Pepsi’s Super Social Bowl Marketing Pepsi’s digital marketing director, Linda Lagos, shares some of the brands social marketing plans, but keeps plenty of secrets for Super Bowl Sunday. More…   SPONSORED BY: With Multivariate […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 4, 2016 Focus on the Customer in Search Engine Optimization Search engine optimization is become more challenging—but there are many tangible things marketers can do to improve SEO performance. We recently talked with Jim McKinley of 360Partners […]