Newsletters

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 17, 2016 12 Painful Ways to Become More Successful This post from Hubspot lays out 12 uncomfortable things to face up to along with detailed explanations and examples of how to overcome them. More…   SPONSORED […]

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 15, 2016 Beta Testing Gen Z Story on Campus Here are three things to keep in mind when marketing to college students, including Gen Z, over the next several years. More…   SPONSORED BY: Natural Selection 2016 […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 11, 2016 Superman V Batman Fight Goes Viral—With a Catch Warner Bros. and DC Comics have teamed up with Amazon to create a “choose your own adventure game,” where players investigate the deaths of Thomas and […]

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 9, 2016 How a Brand Can Recover From Inauthenticity Authenticity isn’t about telling people what they want to hear; it’s about being honest. But that still leaves open the bigger question: What defines inauthenticity? More… SPONSORED BY: Reach Hi-Level Execs & Managers w/ Peerless Media Contact […]

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 8, 2016 Making the Most of Known & Anonymous Customer Data Effectively using both known and anonymous data gives marketers an edge to guide customer desires and build loyalty. Learn more in a free webinar March […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 4, 2016 Billboards Tap Mobiles to Track Behavior That billboard you just motored by may be doing more than just informing you—Clear Channel Outdoor is tapping into mobiles to track behavior as people pass by. More… […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 3, 2016 Q&A: The Roadblocks to B2B Conversion Engagement is great, but you need to close the deal. Chief Marketer recently talked with Cyndi Greenglass to get her thoughts on the challenges of B2B nurturing and conversion. […]

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 24, 2016 The Power of Email Marketing For Building Relationships Consumers may be addicted to social media but that doesn’t make it the best relationship building channel. Consider the power of email marketing. More… SPONSORED BY: Meister Media | Engaged Professionals Guaranteed to Grow Your Business […]

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 1, 2016 Great Wolf Lodge Uses Storytelling, Not Sales Great Wolf Lodge is testing storytelling as a marketing tactic, to see if an emotional connection with consumers coverts to sales. The CMO shares the case study. More… […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 26, 2016 Heineken CMO Puts Energy into Digital to Reach Millennials Nuno Teles, CMO of Heineken USA, on what the brand is doing to move from traditional advertising to digital to reach Millennials. Including dropping more […]