Newsletters

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 15, 2016 One Size Doesn’t Fit All in Account Based Marketing  There are different account based marketing models that apply based a company’s customer base and needs, according to SiriusDecisions Bob Peterson. More… SPONSORED BY: Meetings & […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 9, 2016 Underwear as Outerwear: Has Victoria’s Secret Gone too Far? Victoria’s Secret is drawing the ire of some as its new ad campaign shows women wearing its lingerie out on the streets as clothing. More… […]

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 7, 2016 The Five Golden Rules of Experience Creation Are you part of the movement that recognizes the shifting landscape and is ready with a solution: Creating bettter and more experiences for consumers? More… SPONSORED BY: A Proven Source of Business Profls & Decision Makers w/ […]

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 6, 2016 Cloud Software vs Software in the Cloud It’s important to understand some of the subtleties within the cloud lexicon, like how “software in the cloud” is not the same as “cloud software.” More… SPONSORED […]

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 13, 2016 How to Unleash the Power of Storytelling in Marketing Communications expert Rob Biesenbach teaches us how best to connect with consumers through storytelling in marketing. More…   SPONSORED BY: The HGTV Lodge – Case Study […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 2, 2016 Experiential Takes on Multiple Roles Experiential marketing plays a growing role for marketers looking to directly engage with consumers and encourage them to participate in the brand. In fact, more than half of marketers […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 1, 2016 Maximizing Customer Retention: A Data Fitness Test Properly assessed and skillfully deployed data can give marketers better visibility into past, present and future customer behavior with a reasonable sense of accuracy. But only by gauging […]

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August , 2016 Six Reasons Brands Should Use Health & Wellness Influencers Health & Wellness Influencers are highly trusted and credentialed, just one of six key reasons why these influencers should be in your marketing basket. More…   […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 26, 2016 How to Unleash the Power of Storytelling in Marketing Communications expert Rob Biesenbach teaches us how best to connect with consumers through storytelling in marketing. More…   SPONSORED BY: Where CMO’s are Spending Budget […]

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 24, 2016 7 Traits of Outstanding B2B Marketers At B2B LeadsCon in New York this week, Matt Heinz shared the seven traits of outstanding full-funnel B2B marketers. More… SPONSORED BY: Expand Your Reach & Increase Your Revenue with New Pig’s Buyers For more info contact Mike […]