Newsletters

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership April 25, 2017 Maltesers Foosball Helps Mars Engage Teens Rebecca Duke, senior brand manager, Mars Chocolate North America, on launching a candy in the U.S.—Maltesers—that is beloved in the UK. The marketing team is targeting teens and they're not so easy to wrangle.  More… […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership April 21, 2017 Why Didn’t Adidas Learn from Past Gaffes? There are so many examples of marketing blunders that it's hard to understand how adidas just unleashed an email so insensitive that's it's incomprehensible. More…   SPONSORED BY: Masters of Brand Activation A […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership April 20, 2017 The Secrets to B2B Email Success? Urgency and Clarity If you’re looking to make an impact with B2B email, don’t expect to break through with just one punch. A strong series of messages with clear calls to action is the best […]

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 18, 2017 How Web Design Can Influence Conversion Good web design can help increase your conversion rate and engagement with your content, funneling leads down your marketing funnel towards a sale. Here's how.  More… SPONSORED BY: […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 14, 2017 4 Ways to Turn Mobile Marketing into a Customer Service U.S. adults will use their mobile apps 2 hours and 25 minutes per day; a 10.3% increase. Here are 4 ways to turn mobile […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 13, 2017 New Database Gives Randall Reilly 360-Customer View A newly unified purchasing, product and customer database is helping B2B publisher Randall Reilly identify audience segments and create new products. More… SPONSORED BY: Reach Highly Responsive Prospects […]

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 1, 2017 How to Use Influencers to Improve Eroding Brand Trust As we all know, consumer trust in brand advertising continues to wane. Learn how to effectively work with influencers in this skeptical culture. More…   SPONSORED […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 7, 2017 Taco Bell Shifts Marketing Strategy Says CMO Marisa Thalberg Taco Bell CMO Marisa Thalberg on remixing digital and TV, as well as bringing more creative services in house. More…   SPONSORED BY: PRO Awards […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 6, 2017 Trucking Firm Celadon Speeds Ahead With Agile Marketing Agile marketing helped Celadon streamline its marketing operations, speeding approval processes and reducing work time by 25%. Here's how. More… SPONSORED BY: Accelerate Your Pipeline Success with […]

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 4, 2017 Mobile Forward Design: The Next Step After Responsive Design Keeping desktop and mobile web experiences separate makes it harder to add new markets and languages, shortening your brand’s reach in global markets. More… SPONSORED […]