Newsletters

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership May 19, 2017 Conversion is Top Priority: Hubspot Report Conversion is the top priority for marketers over the next 12 months, according to Hubspot’s newly released State of Inbound 2017 report. More… SPONSORED BY: Masters of Brand Activation A full-day of content for marketers […]

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership May 16, 2017 Centralized Data Hub Puts Dr. Martens in Step A centralized database has helped Dr. Martens create more targeted messaging for footwear customers across several channels. More… SPONSORED BY: Masters of Brand Activation A full-day of content for marketers focused on […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership May 12, 2017 Brawny, Ann Taylor, P&G Use Martech to Say Happy Mother's day Snapchat Spectacles and branded video are a few of the marketing technologies brands used to send Mother's Day messages. More…   SPONSORED BY: Masters of Brand Activation A full-day […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership May 11, 2017 2017 Marketing Tech Landscape Grows to 5,000+ Get out your magnifying glasses: the 2017 Marketing Technology Landscape Supergraphic debuted this week, featuring an astounding 5,381 solutions, 39% more than last year. More… SPONSORED BY: A Proven Source of Business Profls & […]

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership May 9, 2017 Glenlivet Modernizes Sampling with The Dram Room The Glenlivet Dram Room is on the road to mix and mingle with its 30-to-40 year old urban, tech-savvy male target where they like to hang—food festivals. More…   SPONSORED BY: Masters of Brand […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership May 5, 2017 Lean Cuisine’s Package Redesign Drives $58 Million Sales Increase in One Year After struggling through years of sales declines, Lean Cuisine removed the word diet and made some package design changes to pull the brand out of the ditch… and […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership May 4, 2017 NASCAR Drives Relationships for B2B Sponsors Both on and off the track, NASCAR sponsorships have resulted in increased engagement for B2B brands like Dow Chemical, W.W. Grainger and Caterpillar. More… SPONSORED BY: eWEEK, Business Profl’s Who Have True Purchasing Power Contact: […]

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership May 2, 2017 Johnston & Murphy Engages Best Customers With Direct Mail A centralized database and a generous direct mail offer enabled Johnston & Murphy to increase repeat purchases among its top tier customers. More… SPONSORED BY: Masters of Brand Activation A full-day […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership April 28, 2017 Social Fans Rewarded with Bags of Weed Cannabis marketers are joining the ranks of other smart marketers who are tapping social media and promotion marketing to surprise and delight consumers. More…   SPONSORED BY: Masters of Brand Activation A full-day […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership April 27, 2017 Looking for B2B Customers? See a Doctor Where are you putting your B2B budget, time and energy for the rest of the year? You might want to consider checking in with a doctor or two—the medical arena is a hot area […]