Newsletters

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership June 9, 2017 The Oreo Wonder Vault Surprises Contest Entrants The Oreo Wonder Vault is the next phase of the #MYOreo Creation Contest and is traveling through neighborhoods to surprise entrants. More…   SPONSORED BY: Mastering Brand Activation A full-day of content for […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership June 8, 2017 IBM’s Iwata on the Future of Watson and AI Sure, chatbots are great, but AI and machine learning hold much greater potential for marketers. Jon Iwata of IBM shared the potential of machine learning at the recent Masters of B2B Marketing […]

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership June 6, 2017 How to Leverage that June PRO Awards Trophy Win! The 2017 PRO Awards winners will be honored in just a few weeks at Mastering Brand Activation—June 13 in New York City. Here's how to maximize that prestigious win! More…   SPONSORED BY: […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership June 2, 2017 How to Leverage that June PRO Awards Trophy Win! The 2017 PRO Awards winners will be honored in just a few weeks at Mastering Brand Activation—June 13 in New York City. Get the most out of that prestigous win!  More… […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership June 1, 2017 Customers Should Be the Focus of Your B2B Story Want to tell better B2B stories? Put your customer at the center of the tale. That was the message of several speakers at the ANA's Masters of B2B Marketing conference yesterday.  More… […]

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership May 30, 2017 Data Lets Electronic Arts Put Players First Effective use of first-party data has enabled video game company Electronic Arts to follow through on a brand promise of putting the needs of players first. More… SPONSORED BY: Masters of Brand Activation […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership May 26, 2017 Forget About Renting a Room, Airbnb Hosts Sweden's Archipelagoes and Vast Waterways The "Sweden on Airbnb"—"Free to Roam" campaign lists the country's vast public lands in the same style as a homeowner would post a listing. More…   SPONSORED BY: […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership May 25, 2017 Capital One Engages Developers With Personas Targeted personas enabled Capital One to connect with developers to promote a new online financial technology portal. More… SPONSORED BY: Reach Business, Engineering & IT Pro’s w/ UBM Hi-Tech Database Contact: Anthony Carraturo at 914-368-1083 […]

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership May 23, 2017 How to Capture Airbnb’s Brand Experience Success Airbnb, a major disruptor, just keeps innovating! Learn how three essential elements—that can be leveraged by any company to elevate the quality of its own brand experiences—put Airbnb Experiences on the road to succcess. More…   […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership May 19, 2017 Centralized Data Hub Puts Dr. Martens in Step A centralized database has helped Dr. Martens create more targeted messaging for footwear customers across several channels. Kyle Duford, global vice president of digital, Dr. Martens, puts us in lock-step with what it's […]