Newsletters

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership August 1, 2017 Attribution and ROI: What Really Matters in B2B? B2B marketers are struggling with attribution: how do you quantify the results of your actions and investments? More… SPONSORED BY: Join Us at B2B LeadsCon’s Connect to Convert! Join hundreds of the […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership July 28, 2017 Here Comes the Bride, All Dressed in One-Ply More than 1,500 people entered the Toilet Paper Wedding Dress Contest with Quilted Northern for a chance to win $10,000. Check out the masterpieces. More…   SPONSORED BY: The Marketing Technology Conference […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership July 27, 2017 Creating B2B Content That Connects When creating copy, do you write what you want to say—or what your audience actually wants to hear? Nancy Harhut shares why marketers need to be mindful of the words they choose.  More… SPONSORED BY: It's a […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership July 21, 2017 Digital Gamification Injects a Coolness Factor into Loyalty Programs Adding gaming techniques to brand activation campaigns has become big business, in particular among loyalty programs, sweepstakes and instant-win promotions. More…   SPONSORED BY: The Marketing Technology Conference of the Year […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership July 20, 2017 Earth Networks Weathers the Challenge of Numerous B2B Verticals For B2B marketers on a budget, reaching numerous vertical markets can be difficult. Learn how weather data service Earth Networks is engaging multiple target audiences. More… SPONSORED BY: Reach Executive Decision-Makers in […]

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership July 18, 2017 Predictive Analytics Helps Cisco Improve Sales Process Integrating predictive analytics into its sales pipeline tools is helping Cisco Systems improve its global sales process. More… SPONSORED BY: 30% of Your Customer Data Goes Bad Each Year Get all the tools […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership July 14, 2017 7-Eleven Celebrates 90 with Free Slurpees for All 7-Eleven Day has been a tradition for 15 years as the grab-and-go brand encourages loyalty and trial during a day of free Slurpees. More…   SPONSORED BY: Join us at EventTech! Join […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership July 13, 2017 Q&A: Avnet’s B2B Journey to Reach Millennials Avnet CMO Kevin Sellers shares how the B2B firm's recent rebranding helps it connect with Millennials and other new audiences. More… SPONSORED BY: Join us at EventTech! Join 1,000 marketers from across the Fortune […]

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership July 25, 2017 MasterCard’s Head of Marketing for North America Finds All-Star Sponsorship with MLB A chat with Mastercard’s EVP Marketing, Andres Siefken, on the strategy behind the MLB All-Star Game title sponsorship and the surrounding activations. More…   SPONSORED BY: Join Us at […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership July 06, 2017 Tell Stories and Take Risks: Advice from Tim Washer In improv, comedians are free to try anything. Adapting this philosophy to marketing can increase creativity and engagement, says comedian Tim Washer. More… SPONSORED BY: Your Direct Marketing Solution | UBM Life […]